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(this post was reblogged from quarterlifecoe)
Many companies doing business in Africa will soon move their sites to a dot.africa domain, so Coca Cola in Africa may become cocacola.africa. “We think dot Africa is a more powerful brand than separate African country domains,” says Sophia Bekele, a Kenya-based Ethiopian, who is leading the project.
From the Economist: The “Africa 2.0” initative is bringing Africa’s smartest marketing brains together to promote a brighter image for the continent. (via quarterlifecoe)
Apple’s addition: I spent a month living and working in Zimbabwe during the Summer of 2006. There is not a single day that goes by during which my heart does not call out to Africa. I love this news. The beautiful people there deserve a kinder and more productive image. For what that’s worth, they deserve a kinder and more productive existence. Bravo!
